Our Character Edit.
ethnicwear infused with your kids favorite characters
A female-founded dream, inspired by motherhood and built for creating fuss free kids clothing — perfect for bedtime snuggles, wild play and everything in between.
Boys Ethnicwear
Girls Ethnicwear
Summer Sleepwear
Winter Sleepwear
Safari Sets
Last Chance
Imagined in Dubai, designed in Lahore — as mums ourselves we knew we wanted kids clothing that was crafted with sincerity and tailored with thought.